The twin initiatives aim to strengthen women’s health, family well-being, and community empowerment, while continuing the momentum of the national nutrition movement. Rashtriya Poshan Maah, observed every September under the Poshan Abhiyaan, focuses on improving maternal and child nutrition, eradicating malnutrition, and promoting healthy practices at the grassroots level.
The campaign will focus on:
- Preventive Healthcare: Promoting regular health check-ups and screenings.
- Management of Anaemia: A critical focus area given its high prevalence among Indian women.
- Awareness on Non-Communicable Diseases (NCDs): Educating women on issues like breast cancer, cervical cancer, and osteoporosis.
- Holistic Wellness: Emphasizing the importance of mental health, physical fitness, and a balanced diet.